Do one thing and do it good. This mantra has been an integrated part of we do fur’s way of operating, as well as it applies to our design thinking. With our permeating minimalist philosophy, it is far from natural for us to overdo, as in overdesigning or overproducing excessive quantities, which eventually ends their life on sale. When we design, we try to make sure every we do fur product already has a home by keeping our product range relevant to the consumer.
We work with a few exclusive manufacturing partners in order to build a valuable partnership that contributes to good quality, dialogue, sharing of knowledge and responsible development. we do fur takes pride in the long-term relationships we have built, and we are proud to partner with professional, ethical factories that produce high-quality products in safe working conditions.
As a global lifestyle retailer and manufacturer, we do fur has a responsibility to ensure a positive impact on customers, the environment and the communities in which we work. Our starting point to product sustainability is found in safety and durability, by developing products that are ethically safe to wear for people and, in the long run, have less impact on the planet. Moving forward, we believe in circularity combined with product safety and durability.
With a holistic approach to sustainability, we aim to make responsible choices in every part of our business, including the way we design and operate, as well as how we move our products around. Longevity has shown to be one of the most influential parameters for improving environmental impacts. In other words: the longer our fur garment lasts, the smaller its annual environmental impact will be. In this case product care and maintenance is an essential aspect of sustainability.
As a brand working with integrity, we are committed to maintain a responsible and sustainable focus throughout our value chain. We practice by setting high ethical standards and by paying attention to mindful manufacturing. Ensuring safety of all products for both consumers and the environment is of a vital importance for we do fur. Our pledge is based on strict European legal requirement.